Curated by the multimedia artist Thiago Cóstackz and the participation of the artist from Minas Gerais Yara Tupynambá, exhibition has 31 heart shaped sculptures
After passing through São Paulo, a Big Heart Parade – Atlantic Forest Edition – arrives in the capital of Minas Gerais with the purpose of sensitizing the population, through Art, about the importance of preserving one of the main biomes on the planet.
Performed by Toptrends, company specializing in cultural marketing, curated by Thiago Cóstackz, multimedia visual artist and documentary filmmaker, to exhibition gathers 31 heart shaped sculptures, inspired by species typical of the region, created by artists engaged with the environmental cause. Renowned plastic artist Yara Tupynambá signs one of the works. The sculptures can be seen, for free, between days 3 and 31 de Mayo, in Liberty Square.
According to the latest bulletin of the Deforestation Alert System (SAD) Atlantic Forest, Minas Gerais was responsible for the largest deforestation of the Atlantic Forest in 2022. “We reduced the Atlantic Forest to about 9% than this huge forest once was. Most of the recent losses occurred in the state of Minas Gerais. All environmental education work is welcome, especially in this moment of global climate crisis, that is why it will be valuable for the exhibition to take place in Belo Horizonte, one of the great Brazilian capitals surrounded by the Atlantic Forest, the biome where most of the Brazilian population lives”, concludes Thiago Cóstackz.
For the curator, the diversity of Brazilian talents, both from the point of view of gender and ethnicity, also gained relevance. In addition to the mining artist Mrs. Tupinambá (@yaratupynambaoficial), specially invited for the edition of the exhibition in the capital of Minas Gerais, the group gathers the artists Hey Mendes (@aua___art), Bianca Drillers (@bforatori), Valley Indigenous Collective (@inindgenas_do_vale), Enivo (@enivo), Eva Uviedo (@evauviedo), You're a bitch (@fetosz), Flip (@flipon), Francesca de Miranda (@studio_luares), William Kramer (@guilhermekramer), Highraff (@highraff), Hope (@andyhoup), Unknown (@ignotograffiti), Jae Alves (@todacortemseuvalor), Ju Blackberry (@ajuamora), Ju Violet (@juvioleta), Karen Dolorez (@karendolorez), Kaur Art (@kaur_art), Officer B. (@lunabastos_), Mariana Rodrigues (@marianarodrigues_____), Nathalia Marsham (@nateszam), Never (@nunca.art), can you (@possos_), About Barbosa (@priii_barbosa), Rodrigo Pasarello (@rodrigo_pasarello), Tamikuã Txihi (@tamikuatxihi), Thiago Nevs (@thiago.nevs) and Viviane Carneiro (@vivi_carneiroo), beyond Thiago Cóstackz ((@thiago_costackz), ) who also signs one of the works.
The actor Reynaldo Gianecchini (@reynaldogianecchini), in a co-authorship with the plastic artist Claudia Liz (@claudializoficial) and the journalist Sonia Bridi (@soniabridi), in partnership with the videographer and photographer Paulo Zero (@paulozero), also participates in the show.
the edition of Big Heart Parade – Mata Atlântica in Belo Horizonte has the support of the Ministry of Culture and the sponsorship of New Holland Construction, brand owned by CNH Industrial, leading company in the Electrical Machinery and Equipment Industry segment, which also supports the exhibition. In São Paulo, the event was sponsored by Liberty Seguros, one of the largest insurers in the country.
For Catherine Duvignau, CEO da Toptrends, which holds the rights to perform the Big Heart Parade in Brazil since 2013, the exhibition is in line with the themes of the 17 Sustainable Development Goals (ODS), defined in the agenda 2030 da him. “We want to sensitize people with the power of art, heart shaped, Vital organ for life and symbol of love, on the urgency of protecting the environment and planting trees to combat the dramatic impact of global warming, among other measures, comment Catherine.
“One of the highlights of New Holland Construction is the investment in social and cultural projects. Our main objective in supporting projects such as the Big Heart Parade is to take another step towards democratizing access to art and culture., since we see the impacts of these initiatives on society as extremely important. We know that significant changes are still needed in awareness of the importance of environmental preservation, expressing this through art is quite pertinent” says Mariana Bicalho, New Holland Construction Marketing Manager for Latin America.
At the end of the event, on 29 de Mayo, as part of the legacy, an online charity auction will be held in support of the Potiguara Ibirapi people of the Ceará-Mirim Valley (RN) e do IPÊ – Ecological Research Institute. The project S.O.S Terra also received donations of Atlantic Forest species seedlings to carry out reforestation actions with public schools, in peripheral regions of the city of São Paulo.
SERVICE
Big Heart Parade Exhibition – Mata Atlântica Edition
ArtWorks: 31 heart shaped sculptures
Date: From 3 to 31 May
Local: Liberty Square – Central Alameda (Savassi – BH)
Entrance: Free Profile on Instagram @bigheartparade
About the Atlantic Forest and the species. Although it is one of the most degraded biomes in Brazil, because of disorderly and intensive explorations, the Atlantic Forest concentrates one of the greatest biodiversity on the planet. The biome is present in about 15% from Brazil and is home to 72% of Brazilians. In addition, it is important for the economy, since states located in the domains of the Atlantic Forest have 70% of participation in the national GDP. The native tree species represented at this event bring a very small portion of this richness that we have. Through art, the idea is to provide the population with new discoveries, since each species has a different shape, produces aromas and flavors that are unknown to most people, but they can have many different uses., from cooking to landscaping, promoting the appreciation of our regional biodiversity.
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About Thiago Costackz. Multimedia plastic artist, documentary filmmaker, curator, writer, composer and environmental activist, Cóstackz has been involved in more than 70 projects, most of them uniting art and sustainability, in Brazil and in the world. Author of four books and two films, most about their international expeditions to endangered places, like the Arctic and the Amazon. Indigenous person belonging to the people Potiguara Ibirapi of the RN and member of the musical duo C2H – Cóstackz and Hjörvar, participated with an intervention invited by Roger Waters (ex-Pink Floyd) do showThe Wall, in Brazil, in 2012.
About the Potiguara Ibirapi People of the Ceará Valley. Group of indigenous communities belonging to this ethnic group, located in the Ceará-Mirim valley, in Rio Grande do Norte. The donation will be destined to groups of farmers, artisans, collectors or community association, who suffer from a lack of financial incentives to reforest their forests. The resources will also support the realization of sustainable entrepreneurship projects, generating income opportunities for hundreds of socially vulnerable indigenous people.
ABOUT IPÊ – Ecological Research Institute. One of the main Brazilian institutes, dedicated for more than 30 years to biodiversity conservation, on scientific grounds. IPÊ's mission is to develop and disseminate innovative models of biodiversity conservation that promote socioeconomic benefits through science, sustainable education and business. Operates in about 30 projects in the four biomes – Atlantic Forest, Pantanal, Amazon and Cerrado. In recent years, IPÊ planted about 6 million trees, and 2,4 million of them form the largest corridor ever reforested in Brazil. Among his recent awards is the Whitley Gold Awards, considered the Oscar of international conservation of the environment. In 2017, also received the “Excellence in Restoration” Award from SER (Society for Ecological Restoration), which demonstrates the commitment and efficiency in its forest restoration projects.
Sobre a New Holland Construction. New Holland Construction is a construction machinery and infrastructure brand of CNH Industrial. There are more than 70 years, Its main values are proximity, with service points throughout Brazil and Latin America, in addition to remote customer service. Innovation and efficiency, that are integrated from production to after-sales solutions, are part of the main values of the brand, as well as the transparency, in order to guarantee the best service to customers and partners. With a complete portfolio, consisting of hydraulic excavators, backhoes, motor graders, crawler tractors, wheel loaders and skid steer loaders, New Holland serves several applications in infrastructure works, construction, mining, agribusiness, industry, location, among others. Brand on social media: @nhcebrasil (Instagram), NewHollandCE (Youtube), newhollandconstruction (LinkedIn) e newhollandconstruction (Facebook).
About CNH Industrial. CNH Industrial(NYSE: CNHI / MI: CNHI) is a world-class equipment and service company. Driven by its Breaking New Ground purpose, centered on innovation, Sustainability and Productivity, the company provides the strategic direction, P resources&D and investments that enable the success of its global and regional brands. global, Case IH andNew Holland Agriculture provide 360° agricultural applications, from machines to implements and digital technologies to get the most out of these products; while theCASE Construction Equipment andNew Holland Construction offer a complete line of construction products that make the industry more productive. The Company's regionally focused brands include: STEYR, for agricultural tractors; Raven, leader in digital agriculture, precision technology and development of autonomous systems; Flexi-Coil, specializing in no-tillage and sowing systems; Miller, spray equipment manufacturer; King source, providing no-till, sowing and hay and forage implements; andEurocomach, which produces a wide range of mini and mid-sized excavators for the construction sector, including electrical solutions. Over a history of more than two centuries, CNH Industrial has always been a pioneer in its industry and continues to innovate with passion to ensure efficiency and customer success. As a truly global company, the more than 37.000 CNH Industrial employees are part of a diverse and inclusive work environment, focused on providing customers with opportunities to develop and build a better world. For more information and the latest financial and sustainability reports, visit: cnhindustrial.com . For news about CNH Industrial and its brands, visit: media.cnhindustrial.com.
About Liberty Seguros. Liberty Seguros operates in the Brazilian market since 1996 and is among the largest insurance groups in the country. With premiums of R$4.5 billion in 2021 and a portfolio with more than 3 million customers, has about 1.8 thousand employees and branches throughout Brazil. With more than 20 thousand brokers throughout the national territory, Liberty Seguros has a portfolio of insurance solutions for individuals, companies and large risks and is present in several sales channels. It is a pioneer in personalized insurance for corporate employees, the affinity insurance (Affinity) and specializes in sales in the Dealership channel, through the Indiana Seguros brand.
Sobre a Toptrends. Reference company in urban art projects, Toptrends was born in 2004 for the purpose of promoting culture, causes and brands through cultural marketing actions. Holder of the exclusive rights to carry out CowParade in Brazil, considered one of the biggest street art events in the world, Toptrends also accounts for a series of projects of great repercussion. Among them are exhibitions: Monica Parade, in partnership with Mauricio de Sousa Produções; the Call Parade idealized for the company Vivo; a Big Heart Parade; and the exposure 17 SDGs for a Better World, which is traveling through the main Brazilian cities.
