With 1200 square meters of new content from Spain, the exhibition about the surrealist artist has already received more than 80 thousand visitors
The exhibition “Dalí Challenge”, on display at the Armando Alvares Penteado Foundation Brazilian Art Museum (FAAP), was extended until the day 01 September.
Due to the public success, the exhibition dedicated to the life and work of the iconic Spanish painter and multi-artist Salvador Dalí, initially scheduled to close in 30 of June, now extends its exhibition period in São Paulo.
With an exhibition area of more than 1200 square meters full of new content about the artist's surrealist universe, the exhibition has already received more than 80 thousand visitors since its opening.
Parallel to the ‘Salvador Dalí Challenge’, FAAP opens, day 25 of June, a new exhibition in the Annie Alvares Penteado room, also in the MAB FAAP complex.
Titled ‘Surrealist Reverberations’, presents works from the FAAP Collection with 137 paintings, drawings, engravings, photographs and videos of 87 artists who were influenced by the surrealist movement.
With eight cores, the exhibition presents works in different languages by names such as Di Cavalcanti, Tarsila do Amaral and Wesley Duke Lee.
Among the cores, there are also works by photographers, contemporary artists and film posters from the Filmoteca FAAP collection.
Dalí Challenge
The extended exhibition features works currently separated in four different museums around the world.
The more than 100 Dalí's iconic works can be seen together for the first time in Brazil, thanks to a printing technology that ensures its reproduction and enlargement while maintaining the original colors and textures.
The new exhibition content in the country was brought directly from Spain under license and supervision by the Gala-Salvador Dalí Foundation.
This exhibition is an unmissable opportunity for Brazilians to explore the artist's surrealist universe and learn more about his avant-garde personality, respect for the craft of painter, his admiration for classical arts and his unconventional relationship with his wife Gala, among other things.
The life and work of a genius, whose work has influenced generations around the world, are presented in absolutely contemporary and accessible language.
Tickets include a free audio report, in podcast format, activated by cell phone with a QR code on the day of the visit, therefore, the use of smartphones and headphones further enriches the experience.
Organized by the Totex Institute, the objects, content and interactivity designed by the Spanish company ArtDidaktik are distributed across six exhibition areas, inviting you on a fascinating journey through the creative mind of the master of surrealism.
The new dates and times are now available on site or Fever app.
Discovering Dalí
Organized by decades, containing the evolution of his personal trajectory and production as a painter in parallel with the history of the 20th century that influenced him so much, This huge gallery has large backlit walls that allow visitors to see the works enlarged, in order to perceive details and understand the different techniques used by Dalí in his paintings.
Dali Polyhedral
Here visitors will see Dalí's illustrations for literary classics (as “Don Quixote”); his original scenography developed for theater and cinema (in works by Luis Buñuel and Alfred Hitchcock, for example); the goldsmith shop that gave rise to surreal jewelry collections; art direction and leadership in disruptive advertising campaigns; and the unpredictable appearances that transformed him into a filmmaker and producer of short films.
The Dalinian Atelier
The artist's main studio is recreated in a space that replicates that of the Salvador Dalí House-Museum in Portlligat, coast of Catalonia. The environment understands the influence of the studio on its main works, starting with El Cristo, passing the portraits of his wife Gala – countless times represented in all phases of the artist -, and culminating in great works such as The Discovery of America.
Surrealism
The public will walk through a tunnel designed for sensorial insertion into the most representative paintings of Dalí's work, being able to admire and interact with the possibilities dreamed by the artist. This walk is recorded and can be downloaded free of charge to visitors' smartphones.
Dual Interpretation and Stereoscopy Images
Featuring advanced scenography, special lighting features and 3D glasses on part of the route, Salvador Dalí's aesthetic and scientific experiments with the image world will lead the public to reflect on how the paths of art can influence, subvert or just please the human senses.
The Inspiration of Salvador Dalí
To end the visit, eight minutes long audiovisual content is offered, fully developed in virtual reality, with a soundtrack specially composed for the exhibition, enabling, through computer graphics, the perception of details that for years were invisible even to the greatest art critics and specialists in the painter's work.
Virtual reality glasses are offered free of charge here (VR) with headphones.
The exhibition has physical and communicational accessibility in all environments, in addition to trained monitors to assist the public, aiming to provide an enriching experience for all visitors.
“Salvador Dalí Challenge: A Surreal Exhibition at FAAP”
Organization: Instituto Totex
Presentation: Youse, CNP Seguros Holding Brasil and Caixa Seguridade
Sponsorship: Sabesp
Media Partners: Twitter, BandNews FM and Electromídia
Cultural support: Armando Alvares Penteado Foundation and Brazilian Art Museum/FAAP
Design: Didactic Art
License and Supervision: Gala-Salvador Dalí Foundation
Ticketeira: Fever
Realization: Creative Content, by Federal Law for Promotion of Culture, Ministry of Culture and the Federal Government
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Salvador Dalí Challenge Service:
Tickets: salvadordalisp.com.br
Official Box Office (no convenience fee charged): FAAP (Alagoas Street, 903 -Higienópolis, São Paulo - SP | basement. Every day from 9am to 7pm)
Value: R$ 60 (entire) | R$ 30 (half price)
Period: 01 of May to 01 September 2024
Time: 9h to 20h (last entry at 7pm), closed on Mondays, including holidays.
Location: MAB FAAP (Alagoas Street, 903 -Higienópolis, São Paulo - SP)
Age rating: free for all ages
Accessibility: wheelchair accessible place. Audio description available for people with visual impairments.
Service Surrealist Reverberations at MAB:
Visitation: from 25 from June to 29 September 2024
Annie Alvares Hairstyle Room
MAB FAAP
Address: Alagoas Street, 903 -Higienópolis
Opening time:
From Tuesday to Sunday, from 9:00 to 8:00 pm (access until 7:30 pm)
Closed on Mondays, including holidays
Free entrance
About the Totex Institute
The Totex Institute was born with the vocation of promoting art, culture and education as transformative elements of the social reality of Brazil. Its purpose is to develop projects that democratize access to knowledge in an empathetic way, diverse and inclusive, as a way to form citizens with critical sense and an expanded world view.
About Creative Content
Conteúdo Criativo is a solid and recognized company in the cultural market. Since 1999, created and managed more than 1.000 different productions, covering all event and content profiles, educational programs and itineraries. With a 360º view of the processes involving social and cultural projects, specializes in the administration and execution of large initiatives.
About the Gala-Salvador Dalí Foundation
The Gala-Salvador Dalí Foundation is a cultural organization dedicated to promoting and preserving the work of the renowned Spanish painter. Raised by Dalí, the Foundation manages important sites, such as the Dalí Theater-Museum in Figueres and the Gala-Dalí Castle in Púbol, beyond Salvador Dalí's House in Portlligat. These sites not only celebrate the life and art of Dalí and his wife Gala, but also serve as prominent cultural centers, attracting visitors from all over the world.
From Sobre a Art Didakti
ArtDidaktik is a pioneering Spanish company in cultural education, dedicated to reshaping access to the world's cultural heritage through innovative and fun experiences. The company harmoniously combines cutting-edge concepts with playful formats, ensuring that learning becomes an exciting and accessible endeavor on a global scale. By narrowing the gap between traditional museums and immersive experiences, ArtDidaktik productions set a new standard, offering rigorous academic content in engaging and accessible ways.
About FAAP
Founded in 1947, to FAAP, Fundação Armando Alvares Penteado is a reference higher education institution, private and with a philanthropic character. Throughout its history, the Armando Alvares Penteado Foundation has been carrying out the steps that allow it to permanently adjust to the historical moment, cultural, economic and social of Brazil and the world, adapting, changing and evolving. FAAP has built values and beliefs that guide its mission to support, foster and develop the visual arts and sciences, culture and teaching. It presents itself as a tripartite institution – educational, cultural and artistic. Invests in culture and teaching through the Brazilian Art Museum, from the FAAP Theater, from Colégio FAAP, from library (created in 1959) and faculties. FAAP has campuses in São Paulo and Ribeirão Preto and maintains partnerships around the world through exchanges and residencies. FAAP places opinion leaders and people of action on the job market, not mere executors.
About MAB FAAP
Since opening its doors for the first time in 10 August 1961, with the exhibition “Baroque in Brazil”, the Brazilian Art Museum of the Armando Alvares Penteado Foundation (FAAP) committed to encouraging and disseminating Brazilian art. In addition to its own collection, which has more than 3 thousand works of art from the end of the century 19, over the last few years, It housed landmark exhibitions in the history of the country's culture, such as the exhibition “Toyota – The Rhythm of Space” awarded by APCA in 2018. In 2016, The Moda-MAB Collection was created, which brings together clothing, dolls and accessories from contemporary Brazilian designers, strengthening the link between the museum and fashion, since 1989 was present through parades and exhibitions linked to the theme. It is worth highlighting that in addition to researching and organizing exhibitions on themes relevant to Brazilian visual arts,, MAB incorporated the presentation of international art exhibitions with themes of general interest that bring significant experiences to the public and expand the understanding of artistic and cultural activities.
About CNP Seguros Holding Brasil, Youse and Caixa Seguridade
Present for more than 20 years in the country, CNP Seguros Holding Brasil has as a partner Caixa Seguridade — the insurance arm of Caixa Econômica Federal, force reference, credibility and main public policy agent in Brazil. In the last two decades, We are committed to contributing to a more inclusive and sustainable society. Caixa Seguradora is part of the holding company., which manages a valuable insurance portfolio, e a Youse, first insurance platform 100% digital from Brazil.
About Fever
Fever is the leading global live entertainment discovery platform that helps, since 2014, millions of people enjoying the best experiences in their cities. With the mission of democratizing access to culture and entertainment in real life through its platform, Fever inspires users to enjoy unique local experiences and events, from immersive exhibitions, interactive theater plays and festivals to molecular tasting pop-ups, while empowering creators with data and technology to create and expand experiences around the world.
