Livraria Cultura's situation is a great example of the need to update itself, says David Johny

David Johny, featured. Photo: MF Global Press.

Entrepreneurship and digital marketing consultant, David Johny analyzes the situation of the former book market giant as an apprenticeship for companies The Cultura bookstore, an icon that marked generations of readers with the charm of its beautiful stores full of works, today is on the verge of bankruptcy. For the specialist in entrepreneurship and … Read more