Sallowicz, who specializes in tourism, makes a selection of museums that offer a rich and diverse cultural collection of Brazilian and world history
It's no secret that the capital of São Paulo has the largest number of museums in the country. One of the highlights is the Ipiranga Museum, which, after almost a decade closed to the public, reopened in september, now full of technological innovations. no more, the MASP (Museu de Arte de São Paulo), is one of the most important cultural spaces in Brazil, plus a city postcard. Another gem is the Pinacoteca de São Paulo, the oldest fine arts museum in the state.
“São Paulo is a center of art and culture and brings together so many diverse collections that even those who don't like exhibitions can find something they like”, says Silvio Sallowicz, CEO from Duo & Ecco.
Check, below, Sallowicz's selection, with 10 must-see museums:
1. Ipiranga museum: recently reopened, in 7 September, during the celebration of 200 years of independence of Brazil. And now twice the size and capable of receiving up to twelve simultaneous exposures. “Another highlight is the French Garden, that resumed characteristics of a century ago”, diz Sallowicz. “This museum composes the affective memory of all São Paulo residents, deserves to be on the itinerary of locals and tourists alike”, complete.Price: free until 7/11, em sympla.com.br; Address: Patriots Street, 20, Monument Village. Instagram: @museudoipranga
2. Museu de Arte de São Paulo (MASP): most important postcard of the capital of São Paulo, MASP is already attracting attention from the outside, for its iconic shape, which bears the signature of Lina Bo Bardi. Inside, houses the largest collection of art in the entire southern hemisphere, with about of 10.000 parts, encompassing african art, of the Americas, asian, Brazilian and European, from antiquity to the century 21, including paintings, sculptures, drawings, photographs and clothes, among others. “The collection is important and it is possible to see works by Van Gogh, Cézanne, Renoir, Picasso and Monet", diz Sallowicz.Price: R$ 50 for adults and BRL 25 for students, teachers and older 60 years. Children under 11 years do not pay upon presentation of document. On Tuesdays and the first Wednesday of each month, admission is free for everyone.Address: Paulista Avenue, 1578, Nice view.Instagram: @masp
3. Pinacoteca: founded in 1905, Pinacoteca brings together one of the most important collections of works by Brazilian painters and sculptors in the country, as Cândido Portinari, Tarsila do Amaral and Claudia Andujar. “To Pineapple, as it is gracefully known, provides its visitors with an engaging and very rich journey through the history of art and Brazil”, says the expert.Price: free entry on saturdays. At other days, R$ 20 (entire) e R$ 10 (half). Address: Square Light, 2, Luz.Instagram: @pinacotecasp
4. Lasar Segall Museum: installed in the former residence of the painter and printmaker Lasar Segall, the museum pays homage to one of the pioneering artists of modernism in Brazil. “With free entry, you can see the brushes up close, easel and paints that Segall used, what is exciting! In addition, the place is also a center of cultural activities, offering engraving workshops, literary creation and photography”, says the expert.Price: Free entrance.Address: Berta Street, 111, Vila Mariana.
Instagram: @museu_lasar_segall
5. Museum of Modern Art of São Paulo (MAM): works in an architectural complex designed by Oscar Niemeyer and renovated by Lina Bo Bardi. The museum's collection has more than 5.000 parts, among paintings, sculptures, engravings, photographs, videos and installations that privilege experimentalism and expose artists from the modern and contemporary art movement, mainly in Brazil. “How is it inside Ibirapuera Park?, the visit to this museum allows a double tour of two iconic points of the city, uniting leisure and culture”, destaca Sallowicz.Price: free entry on sundays. At other days, R$ 25 (entire) e R$ 12,50 (half).Address: Avenida Pedro Álvares Cabral, s/n°, Mariana Village.Instagram: @mamoficial
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6. IMS (IMS Paulista): is a cultural center that houses important patrimonies in four areas: Photography, on a larger scale, Music, Literature and Iconography. “The atmosphere is modern and super pleasant., with coffe, library and cinema, not to mention the viewpoint that provides a beautiful view of Paulista, yielding unforgettable clicks of the most famous avenue in the city”, says Silvio Sallowicz.Price: Free entrance.Address: Paulista Avenue, 2424, Nice view.Instagram: @imoreirasalles
7. Instituto Tomie Ohtake: inspired by the abstract shapes of the plastic artist Tomie Ohtake, the cultural center draws attention with a building full of shapes and colors in the middle of Pinheiros. “In addition to the artist’s personal collection that gives the museum its name,, the institute always has exhibitions by new artists. In addition, only the architecture of the place is worth a visit”, says the expert.Price: Free entrance.Address: Rua Coropé, 88, Pine trees.Instagram: @institutotomieotahke
8. Museum of Portuguese Language: installed in the old Luz Station, invites the public to learn about the Portuguese language through playful and interactive installations. “The bet on interactive attractions surprises us and gives us a real lesson on the origins and evolution of our mother tongue”, explica by Silvio Sallowicz.Price: on Saturdays, Free entrance. In the remaining days, R$ 20 (entire) e R$ 10 (half). Address: Square Light, s/nº, Luz.Instagram: @museudalinguaportuguesa
9. Museum of sacred art: to better understand the relationship between art and religion, this museum is the right choice. “Located in the Monastery of Luz, an 18th century colonial building, the museum brings together works that are more than 300 years, of great names in sacred art, like Aleijadinho”, says the expert.Price: free entry on saturdays. At other days, R$ 6 (entire) e R$ 3 (half). Address: Av. Tiradentes, 676, Luz.Instagram: @museuartesacra
10. Weathervane Museum: is divided into four fully interactive areas and its proposal is to pass educational content through games. “This is the perfect museum for an outing with children, offering plenty of fun and a lot of knowledge”, diz Sallowicz.Price: free entry every tuesday. on other days days, R$ 15 (entire) e R$ 7,50 (half). Address: Mercury Avenue, s/nº, Dom Pedro II Park.Instagram: @museucatavento
about the duo & Ecco: with operations in Brazil and in the international market, the company is a reference in incentive travel, corporate events, employee awards and live marketing. in the Brazilian market, its reputation is widely recognized, being that invoiced 22 Gaius Awards, known as the Oscars of the event market. It is the pioneer company in its business model, with innovation as a central pillar of its business, and also the first in the segment to receive the international certification SITE Crystal Awards. Innovation and personalization are in the group's DNA, in addition to empathy and support for diversity and inclusion. Recently, executive training trips entered the service portfolio. With great reputation and credibility, the company celebrates its 27 years with the launch of a unique brand, a Duo & Ecco, merger of the two organizations founded by CEO Silvio Sallowicz and his partner Gerson Palmeira. the attention to detail, creativity and impeccable planning are characteristics that Duo & Ecco adopts to create memorable experiences.