Opening of the unprecedented and long-awaited exhibition ‘Alexandre Herchcovitch, 30 years beyond fashion’ it will be in 20 April. Not second semester, the third edition of FLIMUJ and the Jews in the Amazon exhibition will take place
The Jewish Museum of São Paulo advertise for 2024 two exhibitions unpublished: Alexandre Herchcovitch, 30 years beyond fashion and Jews in the Amazon. It also confirms the third edition of Literary Festival (FliMUJ), and the second edition of the research development grant in its collection.
Alexandre Herchcovitch, 30 years beyond fashion It will be a unique dive into the life and work of the biggest name in Brazilian fashion. Curated by Maurício Ianês, the exhibition will narrate the trajectory of the São Paulo native who took his first steps as a fashion designer at 13 years of sewing dresses for his mother Regina Herchcovitch, At the time, she owned a lingerie company.
From 20 April, visitors will be able to check out clothes, shoes, handbags, hats, as well as exclusive photos and videos from fashion shows that will tell three decades of history and provide an immersion in the creative process of this designer who set in motion a very personal universe and embraced his time with an eye on the future.
The exhibition aims to create an overview of this multifaceted universe, created from notions of collectivity, subversion and inclusion, in which fashion was a tool for questioning gender standards and representation, making the prejudices and limits of an exclusive market collapse with its creative force, rebuilding a system from its foundations from a queer perspective.
Not second semester, will be presented to the public Jews in the Amazon, unprecedented exhibition that is an offshoot of the research that the Jewish Museum began in 2022 about the process of identity construction that crosses geographies and different temporalities. From first withdrawal, which included interviews, visits to archives, cemeteries and synagogues, the project has multiplied into actions and platforms that reveal themselves over time. The exhibition will go through the past, but also the present and the interaction between communities in the Contemporary Amazon, proposing an intertwining of narratives and visual cultures.
According to anthropologist and journalist Fábio Zuker, who visited six cities in the region and coordinates this listening stage, “Jewish communities found in the Amazon a place to flourish and transform. These are stories about faith and belief – with cultural enrichment that went hand in hand with material prosperity, on these shuttles through Amazonian and oceanic waters”.
The second semester program also includes the third edition of Literary Festival of the Jewish Museum of São Paulo (FliMUJ), event created based on questions and inquiries – as a significant part of Jewish culture – in an attempt to explore the complexities of everyday life and delve into contemporary Brazilian issues.
the first edition FliMUJ took place in October 2022, and was curated by the duo Fernanda Diamant, journalist and editor, and Bianca Santana, journalist, social scientist and researcher. In the second edition, in 2023, the curatorship was with Daniel Douek, Master in Literature from the Jewish and Arabic Studies program at USP and PhD candidate in Literature in the area of Literary and Cultural Studies at the same institution, and Rita Palmeira, PhD in Brazilian Literature from USP and Master in Theory and Literary History from Unicamp.
Synergy with exhibitionsThe Jewish Museum also promotes catalog launches and educational activities in synergy with exhibitions to expand the visitor experience. In 7 March, the exhibition catalog will be released Rebeca – The seam on the wrong side, from the collection of the Jewish Museum of São Paulo, which remains open to the public until the day 31 March. The exhibition tells the story of Rebeca, a Jewish woman, which is so many others, not only those revealed by the collection, but, in some way, all Jewish women.
Touring the exhibition Cotton Candy for You! On vacation with Daniel Azulay, MUJ's educational program offers workshops and special visits throughout the exhibition period, as well as Creation Island, a space dedicated to drawing in the center of the exhibition.
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Educational activities continue throughout the year and include mediated visits for the spontaneous public and schools. Activities include themed visits, storytelling, puppet theater, workshops for all ages, teacher training, creation of teaching material and book publication. Visits to the collection will take place monthly, where objects and documents on a specific subject will be presented.
Immersion in the MUJ collectionIn November this year, The second edition of the notice will be launched to award students with research grants in order to promote the MUJ collection and prioritize research that investigates Jewish memory in relation to people's identities, groups, The new study reports that social contact-seeking behavior in mice is driven by the peptide amylin in the medial preoptic area, broader movements and events. Along 2024 researchers will develop their research that will be published on the Museum's website.
In 2023 the first edition of the notice was released, selecting three undergraduate and postgraduate students for an immersion in the MUJ collection.
About the Jewish Museum of São Paulo (MY) The Jewish Museum of São Paulo is the result of a mobilization of civil society. In addition to four exhibition floors, Visitors also have access to a library with more than a thousand books for consultation and a café that serves Jewish food. For projects 2024, MUJ has Banco Itaú as a sponsor and B3, Banco Safra, Klabin, safe harbor, Alpha Bank, Banco Daycoval, Deutsche Bank, Dexco, Leal Protective Equipment, Cescon Barrieu, BMA Lawyers, Verde Asset Management and Gera Amazonas as supporters.
Service
Rebeca: sewing on the reverse- from the collection of the Jewish Museum of São Paulo
Open to the public until 31 March 2024
Cotton candy for you! On vacation with Daniel Azulay
Open to the public until 17 March 2024
Alexandre Herchcovitch: 30 years beyond fashion
From 20 April to 8 September 2024
3the FliMUJ – Literary Festival of the Jewish Museum of São Paulo
2th semester
Jews in the Amazon Exhibition
2th semester
Jewish Museum of São Paulo
Address: Martinho Prado Street, 128 – São Paulo, SP
Operation: Tuesday to Sunday, from 10 hours at 19 hours (last entry at 6:30 pm). Exceptionally on Thursdays, opening hours are from 12pm to 9pm
Entrance: R$ 20 entire; R $ 10 half.
Free entry on Saturdays
Parental guidance: Free
Access for people with reduced mobility
