Lionel Falcon "A arte de fotografar Pets" by Edmundo Cavalcanti

Edmundo Cavalcanti é Artista Plástico, Colunista de Arte e Poeta. — Edmundo Cavalcanti is a Visual Artist, Art Columnist and Poet.

“All things of creation are children of the Father and brothers of man… God wants us to help animals, if you need help.” – St. Francis of Assisi

Dear readers, this matter is somewhat different from all other, where usually interview artists.

"Shooting is also an art".

Browsing through my social networks, I found the love and affection that most people whatever their social status, They have the Pets, whatever in its entirety to effectively consider as members of their families, part of their lives, very commendable attitude and proof of love.

Lionel Falcon é Fotógrafo. — Photographer Lionel Falcon is.

Why I chose to do this interview with artist Lionel Falcon photo, I knew in my wanderings through the exhibitions and events and fell in love with his wonderful art of photography Pets.

This is my homage to all of you who directly or indirectly love the Pets. – Edmundo Cavalcanti

“Lionel Falcon is an artist with extensive experience. Acts as photographer for 50 years. Still in the early 90, when I was in Miami, He awakened to the pet world and since then never stopped. In Brazil and Latin America, his work is a reference, because with a few clicks can capture the soul of its models.“

Celebrity former photographer, Lionel Falcon dedicated your clicks to domestic animals and is a reference in the pet segment.

Professional developed a line of products to immortalize the images of pets, It produces custom essays and still teaches photography workshops and lectures.

The Argentine Lionel Falcon works with photography since the late 60, when celebrities began to click in Brazil, in Argentina and in the United States. The turning point in his career came in the year 1997, to exchange the famous models for four-legged. Since then, the photographer has become a true reference in the pet market, It is internationally recognized for his work.

Owner of an entrepreneurial spirit, professional took advantage of all their knowledge in a niche hitherto very new. "In 1997, were virtually nonexistent experts photographers in domestic animals. It was from there that I decided to face the challenge of being a pioneer in the segment ", Falcon account. Currently, it produces books Custom and depicts dogs, cats, birds and horses in objects like refrigerator magnets, mouse pad, among others.

The line of products printed by the photographer has a charming handmade finish and some items can be purchased in a personalized way, an added incentive for owners who want to save the images of animals more creatively. "My goal is to capture clicks through each spontaneous and striking second pet. The natural beauty attracts glances, because the animal itself is gorgeous in every way, with or mongrel. I want love and enchantment transmitted by animals are immortalized ", says the photographer, that to immortalize their work and knowledge, It is projecting the creation of a book with some of his best images and differentiated content.

Exhibitions and successful partnerships

The work of the Argentine have been in several exhibitions, publication in newspapers and magazines, plus it also has been honored on birthday 450 years of São Paulo, the project "People of São Paulo", a series of books that showed real characters that represent and make up the metropolis, and Campari campaign 150, which celebrated 150 years of the company in a documentary 150 unique stories, between elas to Lionel.

Another work of great success Lionel was the partnership with Telefonica. In 2007, the photographer signed four series of phone cards, It is the last one especially with images of stray dogs accompanied by articles of the Universal Declaration of Animal Rights. The cards with the signing of Lionel were absolute sales success and resulted, in 2014, on display Mutts.

Mutt second exposure was of the type made by Lionel. The first, held in January 2012, met in the National Assembly, Avenida Paulista, in São Paulo, portraits of dogs rescued from the streets and had their stories changed thanks to the love and care of the adopters. The photographs were part of a celebrity project calendar Underdog, which had its proceeds going to such actions as the free castration of animals. In addition to the exhibitions in cultural, Lionel also offers their work in traveling expos, national and international level.

Leveraging its experience in registering celebrities, did not stop photographing famous passionate about animals in the company of your four-legged friends. These include Adriane Galisteu, Sheila Melo, Mari Alexandre, Ronnie Von is a financier Nico Puig. Currently, the photographer has a new studio, in the matrix of the Pet Shops Petz network, completely redesigned and adapted to receive the pets models to be clicked.

Workshops de fotografia

Lionel Falcon also carries photographs of workshops on mother's Petz, in São Paulo. The main objective of the course is to explore the talent of student. Aimed at non-professional photographers who love animals and photos, groomers, creators, ramblers, etc, The workshop has a limited number of participants and individual (particular), so that everyone can get a good practice guidance. They are given lighting tips, Camera positioning notions, among other topics. In addition, it teaches to prepare the pet for photos and attract their attention during the test.

Source: Sources Central Advisory, Juliana Reis.

Where did you born? And what is your academic training?

I was born in Buenos Aires / Argentina, I completed high school to take once the love of Photography!

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How and when you give your first contact with photography?

As a hobby that later turned profession, I met the photograph to the charms 13 years.

How did you find this gift?

In this period, I started playing with a Yashica D registering landscapes, I arousing interest in finding out more and more in this world.

What are your main influences?

Also in Argentina, always surrounded by good people, met tips that would serve me for my work and helping me to find out for myself what the Photography can offer.

What is your creative process itself? What inspires you?

Any situation in my surroundings, especially those that deal with my sensitivity, They inspire my creativity, especially with music and peace of mind, essential to the head working on the new search. But do not deny that some low blows of life rather than lowering my guard, helped me capture photos that were immortalized in my collection.

When you started effectively to produce or create your photos?

At the age of 18 years felt mature and ready to fly me, considering me safe to my name grow within the environment that I love.

What led you to specialize in photographing mainly PETS?

Time passed and I had experienced until years 90, various photographic segments, because the profession takes you to know a world without end and create. At that time I was in Miami and quite tired of the sameness in registering celebrities, I photographed one of them who had a Yorkshire on his lap, meanwhile I played with the animal that was attentive to my pleas. And to see the photo, It was the moment that made me discover finally what part of me today: to Pet Photography!

The photograph is an intellectual production exquisite, where emotions are embedded in the context of creation, but in art history, we see that many artists are derived from other, following technical and artistic movements through time, you own any model or influence of any artist? Who would be?

Of course, over the years, It inspired this or that to create a photographic work, there are always diverse influences, even in a profession I can say, fully democratic. Consider not just name one and forget so many.

What is the picture for you?

ALL!

If you were to summarize in a few words the meaning of photography in your life?

57 years in this profession, enriching my soul, my spirit, my life, about to give up so much on behalf of my camera! Profession that helped me have a better fit with life!

Every artist has his mentor, that person who you have mirrored, you encouraged and inspired you to follow this career, going ahead and taking your dreams the other expression levels, who this person is and how it introduced you in the art world?

As I said at the beginning, various professionals took me by the hand, what made me go ahead! But there was not a person but a feeling: LOVE to Photography, that inspired me, that made me grow and discover all that the lenses offer!

Do you have another job besides photography? You give lessons, lectures etc.?

Because of all this time in the field, I found myself in a position to explain my tips by Pets Photography Workshop, in addition also for lectures related to the subject. With the acquis, I can also offer exhibitions in cultural, but not stopping there, I also developed a product line, including posters, Magnets, mouse pads, etc…

Its major national and international exhibitions and their awards?

My grand prize? It is the reception of the people on the pictures in all the exhibits that do, here or outside!

Your plans for the future?

Always work in order to have my images in an important business, for now are projects to which in due course will be reality.

In your opinion what is the future of Brazilian art especially photography and its artists? (in the general context) and why so many artists are giving preference to show their work in international exhibitions despite high costs?

I think competition is great, many venture into international experiences as a decoy in your portfolio. I hope that Brazil can appreciate the beautiful art as a whole spontaneously, recognizing great talent and not rely solely on marketing strategy to ensure projection.

I have noticed that some traditional galleries are closing activities. Artists are giving preference to exhibit at Cultural Spaces. In your opinion what would be the cause?

I do not know for sure, but perhaps lack of sponsorship and maintenance resources while the cultural centers there is a greater diversification of activities and entertainment, attracting more public and interests.