The colors, furniture and lighting are some items that make all the difference for customers
There is a saying that “the first impression is the last impression”, that's why the look of a business is the gateway to attract customers and captivate people.
Among all the investments that one must have to leverage a company, perhaps this is one of the most important. build a visual identity It is also important for an establishment to be recognized easily.
This identity can be built by decorating with simple things, such as the use of colors that are part of your brand and that make sense with the sensations that each one of them goes through.
places like gyms, for example, use dark colors like black so that people have more concentration and focus. Already in medical clinics and hospitals, light colors are used to calm patients.
beyond the colors, decoration items are also important to build a suitable environment for customers or consumers. This can be done by choosing objects that speak to the type of service offered at that location..
At this time, it is important to do research and also be on top of trends, so we brought here some tips that can help:
Understand your business niche
Before starting a decorating project, it is essential to understand your business market and what customers expect from a space like this.
It is even possible to do research to better understand what people want and thus start thinking about a decoration that meets the needs of customers..
It is also interesting to hire a professional trained in graphic design college to create art for your business that speaks to your niche.
This is because a unique and exclusive visual identity can differentiate your store and fix it in the minds of customers..
Choose the right colors
As we have already spoken, the colors play a very important role in the visual identity of a place.
Therefore, this choice must be made very carefully and always thinking about the combinations that make the environment more welcoming and pleasant, according to what the image wants to convey to people and what feelings it wants to show.
An interesting idea is to consider using at least three main colors, thinking about the decor as a whole and not just the walls.
These colors can be combined with different tones and objects or furniture that will be arranged in the environment.. Colors in items such as throw pillows or artwork can be put to good use..
Highlight details with lighting
The way in which an establishment disposes of the lighting it is also very important to enhance the decoration even more and create an identity.
Lights also greatly influence people's moods., being necessary to choose lighting that makes sense with the style of your business and contributes to the space.
the natural light, for example, It is a good option for spaces such as the waiting rooms of a beauty or beauty salon., because they are places where people are already going through the tension of waiting.
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The yellow lights in a tattoo parlor is another example that would be ideal., since it needs to be a more cozy place.
Invest in custom furniture
With furniture suitable for the style of the establishment, the design consequently becomes much more beautiful and receptive.
Choosing quality products with the right tones to suit the environment is an essential moment when thinking about decorating a business..
One option to get the best furniture is to opt for professionals who make this type of product to measure..
The Planned Furniture are good for those who want to optimize the space and customize according to what they want. This is one of the long-term investments that can add even more value to the workplace.
Choose good decorations
The objects that will remain in the space also make a lot of difference in the visual identity of a brand or company..
Remembering that the decorative items are items that complement the place, so it's important that they match each other and are also organized.
Some items that can be used are decorative frames, works of art such as sculptures, organizer drawers and others that help organize the space.
Plants can also be great elements to bring tranquility to the environment., but it is important to cultivate carefully.
Don't forget to keep the space organized
Another very important point is the organization of the establishment., even because a well-decorated environment loses its shine if everything is not in order.
The organization also has a direct effect on the well-being of customers., who will feel more comfortable in a well-groomed environment.
Text prepared by the Conversion team +.