To kick off Serpenti's 75th anniversary, Bulgari embarks on a new chapter with award-winning media artist and director Refik Anadol
After the success of the exhibition in Piazza del Duomo in Milan in 2021, and Saatchi Gallery in London last November, it's Madrid's turn to present the Serpenti exhibition at the prestigious Thyssen-Bornemisza National Museum.
From 17 of February to 16 April, Bulgari and Refik Anadol will take visitors on an immersive experience, with Anadol's artwork interpreting the brand's most emblematic icon and opening the exhibition Bulgarian Serpents: 75 years of endless tales.
Bulgari Serpenti first appeared in 1948 in the form of elegant bracelet watches made with the famous Tubogas technique that became an instant success.
Seducing and adorning the most important actresses of the years 50 and 60, as Elizabeth Taylor, quickly became one of Bulgari's most desirable and recognizable signs, that over the years has known how to renew itself and evolve in an unstoppable and fascinating metamorphosis that continues to the present day.
Unique AI art developed by Refik Anadol will take visitors on an immersive journey, taking them through the infinite complexities of an ever-changing snake, showing its continued rebirth and evolution.
Machine learning algorithms trained on more than 200 millions of images of nature result in the visualization of an alternate reality of nature that mimics its textures, remembering the evolution of the snake: a new vision of the meaning of Metamorphosis. For a multisensory journey, a fragrance developed by artificial intelligence called Rainforest Serpenti will permeate the immersive room.
Under the name of Bulgarian Serpents: 75 years of endless tales, an exhibition featuring a curated selection of Serpenti creations of historic jewelry and timepieces dating back to the 1990s 1940 to the present day, as well as the Maison's historical archives will also be accessible in the museum's Rodin room.
The space will invite visitors on a journey, based on the image of the snake in Bulgari jewelry to find out how deeply this ancient motif, a powerful metaphor of transformation, continues to evolve and inspire the Maison's never-ending creativity.
For the occasion, an exclusive Serpenti Alta Joalheria necklace with matching earrings will be unveiled, created exclusively for the birthday. nominated Serpenti Blue Heavens due to the heavenly colors of its tanzanite and aquamarine layout, evoking the Roman and Spanish skies, the creation metaphorically displays an embrace between the two countries.
With two dazzling snakes masterfully intertwined, the legend of Serpenti is portrayed through Bulgari's visionary craftsmanship and gemstone artistry in a new tale of wonders.
From the most stylized models of the early days, animal variants with polychrome enamels and precious eyes, to the cool graphic charm of the Viper collection, Serpenti will tell the story of a multifaceted sign that always knew how to be in sync with fashion and social trends of female emancipation.. The exhibition will take place at the Thyssen-Bornemisza National Museum, Madrid, from 17 of February to 16 April.
ABOUT BULGARI
Part of the LVMH Group, Bulgari was founded in Rome in 1884 like a jewelry store. Known as the magnificent Roman jeweler and master of colored gems, Bulgari has established a worldwide reputation for Italian excellence and is known for its fine craftsmanship..
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The company's international success has evolved into a global and diversified provider of luxury products and services., from fine jewelry and high-end watches to accessories and perfume, and featuring an unrivaled network of boutiques and hotels in the world's most exclusive shopping areas.
Demonstrated through its numerous philanthropic partnerships, Bulgari believes deeply in innovating the present for a sustainable future through its commitment to corporate social responsibility and giving back – to nature and the community.
ABOUT REFIK ANADOL
Refik Anadol is a media artist, director and pioneer in data aesthetics and computational intelligence.
His body of work locates creativity at the intersection of humans and machines.. By taking the data flowing around us as the raw material and the neural network of a computerized mind as the collaborator, Anadol paints with a thinking brush, offering us radical visualizations of our digitized memories and expanding the possibilities of architecture, narrative and the body in movement.
Anadol's location-specific AI data sculptures and paintings, live audio/visual performances and immersive installations take many forms, while encouraging us to rethink our engagement with the physical world, its temporal and spatial dimensions and the creative potential of machines.
ABOUT THE NATIONAL MUSEUM OF THYSSEN-BORNEMISZA
The Thyssen-Bornemisza National Museum is the public institution that owns one of the most important pictorial collections in the world, with almost 900 works of art assembled over seven decades by the Thyssen-Bornemisza family.
The Spanish State acquired the Collection in 1993. Dürer, Raphael, Ticiano, Rembrandt, Caravaggio, Monet, Renoir, Cézanne, Van Gogh, Morisot, Picasso, Hopper, Rothko… are some of the renowned artists in the history of painting that are present at the Museum, which offers a journey through the history of Western art from the 12th to the 20th century.
In addition, since 2004 the Foundation also exhibits for rent works of art from the private collection of Baroness Carmen Thyssen-Bornemisza.
