In partnership with Ecco Agency, brand seeks to generate interest in products through experimentation and encouragement of urban art and graffiti
The POSCA, brand of multipurpose pens that can be used on a variety of surfaces, had a growth of 13% on Instagram only at 2021, based on a partnership signed with the Ecco Agency, advertising and branding agency focused on building and bringing brands closer to their audiences. In addition, the actions taken together made Brazil one of the countries that most use pens in the world.
For Isis Vasques, Executive Director of Ecco, the increase in consumption of the brand's products is due to an updated vision of proximity to the public and the marketing work carried out directly with the company. “We developed all the communication and positioning of the brand on social networks. Ecco was responsible for transforming POSCA's persona, making it a young brand desired by Brazilian artists”, points.
Through the partnership, companies have focused on promoting product experimentation, with the aim of creating greater interest in the public. Strategic planning involves contacting artists with items from POSCA's portfolio at events at art galleries in São Paulo and industry fairs throughout Brazil.
Another action that allows contact with the product is sending the POSCA Art Box, that offers brand materials to talents and influencers in the area. The initiative aims to recognize professionals in the segment, collaborate in their productions and increase the dissemination of the company's services, since many of these artists publish their work on social media.
The project also aroused the interest of other brands, who became partners in some of the ArtBox, like OEX, Jansport, Kings e Champion.
Sign up to receive Event News
and the Universe of Arts first!
“The partnership has been fundamental, as it ensures that more artists get to know the company’s products and have the opportunity to have contact with the material when composing the arts”, explain Isis. for the executive, these channels are essential to generate brand awareness. “Digital platforms allow approaching young artists, not to mention the increased possibilities of forming partnerships with other companies”, concludes.
About Ecco Agency
Ecco is an advertising and branding agency, with a focus on building and bringing brands closer to their audiences. From digital to offline, the company is worth 16 years of experience in the market to build narratives that help national and international companies to expand their market share in their markets..
Among the clients served, the agency brings together accounts from world-renowned brands such as Mercedes-Benz, Apothecary, STABLE, Con-Tact, SOS Mata Atlântica, Accenture, Banco24Horas, among other big players.
About POSCA
Posca is a multipurpose pen company that can be used on a variety of surfaces., as paper, ceramics, walls, tissues, wood, among others, and which aims to encourage and promote art that promotes debate, resistance and transformation. Created in 1983, the company unites artistic communities of all styles, schools, dynamics and philosophies, through the products it supplies. The brand is one of the most sought after materials by art artists on walls and walls.
