One of the fastest growing segments in Brazil today is architecture and decoration, even in times of crisis. However, few people know how to color psychology can, and must, help when it comes to improving an environment.
The growth of this area is evidenced by a survey by CAU itself (Council of Architecture and Urbanism in Brazil), pointing out that in the last period, architectural projects grew more than 12%.
Remembering that the sector can range from the home niche, construction and urbanism up to the design indoor, like when an agency or store is hired to plan the installation of a oriental decoration wallpaper.
This is exactly where the issue of improving environments comes in., be they internal or external. After all, colors can incredibly influence a bedroom, even gaining a therapeutic sense, as much as a storefront.
Which already shows another interesting point: That decorative strategy can be geared not just for personal purposes, but also commercials. Therefore, is that the subject is so studied by architecture, by design and even for marketing.
In fact, nowadays we tend to be involved by more sales strategies than we imagine, especially in big cities. For example, a store carpet tiles can draw customers' attention in many ways..
A well-known one on avenues and outlets is to install a flashing red light (famous strobo rhythmic) right on the storefront. Thus, the resource makes the passer-by pay more attention to that establishment than to the others.
This is just one example of how color psychology can be involved in our daily lives. Therefore, we decided to write this article, bringing here concepts and even practical advice on how it interferes with the impression we have of an environment.
In addition to information and tips, we also show how this field of research has been geared towards making an environment more customer-friendly, generating greater acceptance. This includes explaining the meaning of the main colors applied today.
The coolest thing is that this universe has evolved so much, that today the psychology of colors can really be applied in a thousand and one different ways, whether in the baby's room or in the polyurethane paint that a factory does in its external area.
So, if you want to understand once and for all how these factors can impact the perception that human beings have of an environment, just go on reading.
what is the meaning of the colors?
The psychology of colors is nothing more than the way in which the color and its tones impact our rational and emotional perception of a certain physical element.
In other words, the fact that objects and elements in the physical world have a certain color is something that does not go unnoticed by our brain, but it changes our perception of the whole.
Thus, needless to say the importance that this subject gains when we talk about a project of facade painting, or to control the impression we have about an environment in our home or office.
Basically, colors can be warm, cold or neutral. Nowadays, the most applied are as follows, according to their meanings:
- Red: hot color, represents the principle of life;
- Orange: hot color, represents energy;
- Yellow: hot color, can lift the spirits;
- blue: cold color, suggests rest and gives depth;
- Brown: cold color, common in residence, evoke nature;
- Green: cold color, symbol of youth and health;
- Violet: cold color, suggests spirituality and calm;
- White: neutral color, represents peace and cleanliness;
- Black: neutral color, represents seriousness to the environment;
- Grey: neutral color, serves more to highlight other colors.
It is also important to point out that colors are never alone, as they do not exist as a standout phenomenon from the real world.
Therefore, other architectural factors can influence overall impact. Yet, this does not change the fact that the predominant effect of the colors listed above is described., according to color psychology, in its most universal sense.
Master the logic of colors
When it comes to application and good practices in the use of color psychology in environments, first of all it is necessary to fully understand the logic behind this feature.
As we saw, our brain doesn't ignore the fact that things in the physical world have colors, tons, hues and so on. That's why there is a list like the one we put above, the impact that each color can have.
Another nice fact to take into account is that, although it is a psychological phenomenon, cerebral and therefore prior to rationality, that doesn't mean it lacks cultural elements.
This is not to say that the colors are 100% subjective. After all, there is a margin of objectivity in everything, for example, of aluminum sliding door has the same function wherever in the world it is installed..
Yet, when we talk about colors, there are cultural factors that go over that, so much so that indigenous people tend to have a greater perception of green tones, just like eskimos, who live on ice, are more sensitive to blue and white.
Therefore, if your choice is focused on the world of graphic artists, consider that your audience will have a greater sensitivity to tones and hues. If that's not the case, prefer a more universal color and a less demanding palette.
what is the rule 60-30-10?
This rule or strategy is famous in the architecture and interior design industry., and it has everything to do with the question of color psychology.
After all, so that a color can exert its predominance and really imprint its meaning on an environment, it needs to be properly applied.
For example, one insulated glass it is a way for a person to ensure that an environment brings greater thermal comfort and sound insulation. In addition, colors have a functionality, what demands knowing how to apply.
In the case, one way to do this is to know how to deal with the color palette., which calls for the use of a primary color occupying at least 60% of the environment.
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This will ensure primary predominance. After, you can take a variation close by on the palette., and not exceed the coverage of 30% her in the same environment.
Finally, To the 10% of surface left over, it is possible to choose a contrast color, which is farthest in the palette, as in pillows, supports, metals or other elements, depending on the environment in question.
proportionality ratio
A point that some overlook, for thinking only about the issue of harmonizing colors and the relationships that the palette can create, is the spatial proportion of the environment.
It is necessary to think a lot about the dimension of space, taking this into account as a determining factor to define the primary color of the location.
Some think about structural issues, as if the room was made with shotcrete or not, not to mention the type of surface and finish.
Yet, if the environment is small, applying a warm color can make our perception of it even less, imprinting a feeling of suffocation.
On the other hand, neutral colors such as white and gray can give an incredible spaciousness effect.. If the space is bigger, don't think this opens up the possibility to use any color.
If you want to think in terms of color psychology, a place that is too large can feel empty and lack personality.. So, a warm color brings greater comfort and coziness, but also the cold color can give sobriety.
Other elements to consider?
As a bonus, we can remember that there are other architectural elements to take into account, which are not totally disconnected from color psychology, although they are not necessarily made of paint.
Nowadays there is a lot of talk about project as built, which is the technical projection of the architectural project that includes from the plan to the finishing details.
In terms of painting and design this refers to the phenomenon of color psychology in a much more comprehensive way.. The biggest examples are lighting and the use of glass.
For example, it is not possible to talk about a wall used as a contrast base without a mirror that is diametrically opposite, since it will reflect and multiply that effect.
also like that, lighting over black paint can have the effect of highlighting it, or be directed to something more colorful and lessen the strength of black.
Final Considerations
Color psychology is a universally known phenomenon, as something that can directly affect the impression or perception we have of an environment.
To make good use of it, the tips range from the rule 60-30-10, going through the choice of places to use warm or cold colors (and for the application made sparingly), even knowing how to use contrast and elements like glass, mirrors and lighting.
With the tips we gave above, it will be much easier for you to better assimilate these concepts and the best practical advice in the field.
This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content about different segments.